Email in 2015

I’m trying to think of a way to phrase my recommendation for how users deal with email….

I’ll recommend that they have two email addresses.

One I would call, “your main fire hose”…., and the second one I’d call, “for VIP personal human communication only”.

(1)  Your Main Firehouse address is the one you use everywhere. It’s the one you freely use on the Internet. You use it to sign up for accounts online.  You display it on your website and on your business card.

This address thus will receive all the newsletter crap from every web site you’ve ever logged in to… and loads of spam…..  as well as important automated alert messages from your bank, your web hosting company, and many other automated systems.  It will also receive messages and inquiries from brand new customers or new contacts that contact you out of the blue.

Obviously, it’s very important to receive some of these messages — the important ones.  It’s crucial that they don’t slip through the cracks.  It is also very important to be able to be contacted by VIP people who want to contact you out of the blue for the first time —- people you haven’t met yet — potential big new customers, when the news media wants to interview you, or when Bill Gates wants to buy your company. That’s why you must protect this address from the firehose of spam.

So I recommend having this address forward to your Gmail account and making abundant use of Gmail’s “Filters” feature to automatically archive or delete all unwanted newsletters and other junk.  Every single time you receive a new junk newsletter,  create a filter to automatically delete or archive all future emails from that sender.  I don’t even bother to unsubscribe. I just set it to automatically delete or archive them. This way in my inbox stays 98% clean… and I still can get an email from someone new.   My firehose email address is

(2)  Your “VIP personal human communication only” address is the one you give to no one.   Treat that address like a secret “private line” to reach you.   Only the people closest to you get that address…, including your family, close friends, key business partners, and true VIPs in your life.  You never use that address when you login or sign up for anything ever.  You never publish that address… not even on your business card.

These are also the most sensitive and personal conversations you have… So there’s absolutely no reason why they should not be end-to-end encrypted.  We have to begin protecting our privacy from Google, Facebook, and all of our other Big Brothers out there.

For that address, I recommend using your own new address at and give it out only on a VIP need to know basis.   Tutanota has an app for your smartphone that’s as good, or better than, Gmail’s app…  It’s amazingly easy to use, and free.   Strongly encourage your inner circle to use their own Tutanota address as well, so encryption happens automatically.  There’s absolutely nothing they have to do, if they are using an or address.

But even for those who refuse to create an Tutanota address….., all of your correspondence can still be end-to-end encrypted anyway…. even to their gmail or yahoo or hotmail or any other address…  You just send them a secret password that you enter into their Contact record on your Tutanota only once, and all future email to them can be encrypted.  Give a unique password to each inner circle contact ( a password like, for example: shorts-orange-scale-wrinkle ) ….and those messages will be equally secure.  When they open the message, they will be prompted to enter the password only one time.  They can check the box so their system will automatically remember the password, so they only have to enter it once.

It’s all *much* easier to do…. than it sounds.   And the result will be a special notification on your phone whenever you receive an end-to-end encrypted email from a VIP in your inner circle of life…   and all your normal email, sent to your existing address, will still reach you all the same.       🙂

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